Louis Rosenberg, Unanimous A.I.

Guest Author

Louis B. Rosenberg is a computer scientist, entrepreneur, and prolific inventor. Thirty years ago while working as a researcher at Stanford and Air Force Research Laboratory, Rosenberg developed the first functional augmented reality system. He then founded one of the early virtual reality companies (Immersion Corp) and one of the early augmented reality companies (Outland Research). He's currently founder and CEO of swarm intelligence company Unanimous AI.

Human manipulation

What if the real risk of AI isn’t deepfakes — but daily whispers?

Most people don’t appreciate the profound threat that AI will soon pose to human agency. A common refrain is that “AI is just a tool,” and like any tool, its benefits and dangers depend on how people use it. This is old-school thinking. AI is transitioning from tools we use to prosthetics we wear. This will create significant new threats we’re just not prepared for.

Louis Rosenberg, Unanimous A.I.
Denialism

AI denial is becoming an enterprise risk: Why dismissing “slop” obscures real capability gains

Three years ago, ChatGPT was born. It amazed the world and ignited unprecedented investment and excitement in AI. Today, ChatGPT is still a toddler, but public sentiment around the AI boom has turned sharply negative. The shift began when OpenAI released GPT-5 this summer to mixed reviews, mostly from casual users who, unsurprisingly, judged the system by its surface flaws rather than its underlying capabilities.

Louis Rosenberg, Unanimous A.I.
Rosenberg/Midjourney

Why context-aware AI agents will give us superpowers in 2025

2025 will be the year that big tech transitions from selling us more and more powerful tools to selling us more and more powerful abilities. The difference between a tool and an ability is subtle yet profound.  We use tools as external artifacts that help us overcome our organic limitations. From cars and planes to phones and computers, tools greatly expand what we can accomplish as individuals, in large teams and as vast civilizations.

Louis Rosenberg, Unanimous A.I.
Rosenberg/Midjourney

Enter the 'Whisperverse': How AI voice agents will guide us through our days

A common criticism of big tech is that their platforms treat users as little more than glassy eyeballs to be monetized with targeted ads. This will soon change, but not because tech platforms are moving away from aggressively targeting users. Instead, our ears are about to become the most efficient channel for hammering us with AI-powered influence that is responsive to the world around us. Welcome to the Whisperverse.   

Louis Rosenberg, Unanimous A.I.
Rosenberg/Midjourney

Have we reached peak human?

Two weeks ago, OpenAI's former chief scientist Ilya Sutskever raised $1 billion to back his newly formed company, Safe Superintelligence (SSI). The startup aims to safely build AI systems that exceed human cognitive capabilities. Just a few months before that, Elon Musk’s startup xAI raised $6 billion to pursue superintelligence, a goal Musk predicts will be achieved within five or six years. These are staggering rounds of funding for newly formed companies, and it only adds to the many billions already poured into OpenAI, Anthropic and other firms racing to build superintelligence.

Louis Rosenberg, Unanimous A.I.
Rosenberg/Midjourney

Can generative AI help build a global hive mind?

In the world of science fiction, the notion that humanity will one day connect our brains together into a global “hive mind” dates back to a 1930 novel entitled “Last and First Men” by Olaf Stapledon. It recounts a fictional “future history” in which humanity evolves biologically into a species that can link telepathically and form collective minds of extreme intelligence.

Louis Rosenberg, Unanimous A.I.
Rosenberg/Midjourney

Agents of manipulation (the real AI risk)

Our lives will soon be filled with conversational AI agents designed to help us at every turn, anticipating our wants and needs so they can feed us tailored information and perform useful tasks on our behalf. They will do this using an extensive store of personal data about our individual interests and hobbies, backgrounds and aspirations, personality traits and political views — all with the goal of making our lives “more convenient.”

Louis Rosenberg, Unanimous A.I.