Rise in Agentic AI usage: 7 out of 10 marketers feel comfortable using AI-powered agents, an emerging form of AILoyalty ROI achieving new heights: 83.0% of loyalty programme owners reported a positive ROI, with an average 5.2x ROICompanies invest more than ever into customer loyalty: 31% of marketing budgets dedicated to customer loyalty and CRMUntapped market potential for reward customisation, gamification, and point pooling through account sharing: 7 out of 10 companies said that giving customers more freedom, like choosing from multiple rewards, has a positive effect on engagement; 7 out of 10 companies think that when enhancing data collection with gamification, the benefits are bigger than the cost - the same applied for account sharing

LONDON--(BUSINESS WIRE)--January 15, 2025--

Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, the most comprehensive report in the market examining perspectives on the current landscape of customer loyalty programmes, upcoming trends and opportunities, including customer preferences, budget allocation and ROI benchmarks.

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Antavo's annual Global Customer Loyalty Report surveyed over 2,600 CMOs, Marketing, IT and Loyalty experts and 10.000 consumers from all over the world and analysed more than 230 million customer interactions, to help guide brands and retailers with data-driven investments in the age of AI. EPAM was the key partner in the development of the report, providing expert insights and sponsoring the research with 10,000+ consumers worldwide. This effort was further enriched by additional insights from VML (formerly Wunderman Thomspon), Capgemini, Deloitte, Havas CX helia, Acxiom, stratLX and Miltton Insights.

Key findings include:

Attila Kecsmar, CEO and Co-founder, at Antavo, said: "Our report explores the best investment opportunities for loyalty programmes and how AI can be used to improve the experience not just for the consumer but also for the brand. Brands are doubling down on loyalty spend as a significant part of their growth and there is a clear focus on retention and offering consumers more personalised rewards, easier access to benefits and a seamless experience across brands. The time is ripe to capitalise on the massive promise of AI to save on resources, and drive hyper-personalised loyalty programmes at scale, profitability, and stay ahead of the competition."

Andrew Doyle, Managing Principal & Practice Head at EPAM, said: "This year's Global Customer Loyalty Report is much anticipated and more important than ever. AI is moving beyond the hype and into practical use. The focus is moving from 'what' to 'how', allowing brands to better enable hyper-personalisation, contextual engagement, and perceived value management for each and every member."

Antavo powers the loyalty programmes for brands including Kentucky Fried Chicken, Benefit Cosmetics, Whittard of Chelsea, Yeo Valley and Flying Tiger Copenhagen. The company recently launched Timi AI, the world's first AI assistant for loyalty programmes modelled after a real human employee, to give brands and retailers across industries their own loyalty assistant. Antavo's full Global Customer Loyalty Report 2025 is available here.

About Antavo

Antavo is revolutionising the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market's most powerful pure-play loyalty technology, Antavo's platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo's innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.

This excellence has not gone unnoticed. Antavo is recognised by industry leaders such as Forrester, Gartner, and IDC, and it's the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo's diverse client portfolio, including household names like KFC, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

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