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Blue Jeans Network, the company that offers super-simple video conferences in the browser, is announcing the first-ever videoconferencing integration with Salesforce.com.

The company, which we covered back in June, was also the first to allow videoconference participants to join conferences originating on legacy videoconferencing equipment simply from a common web browser. Now Salesforce.com clients will be able to initiate or join video conferences without leaving their SalesForce application.

Above: Blue Jeans’ video conferencing in a browser

Image Credit: Blue Jeans Network

Video conferencing is a hot and rapidly-evolving space. Vidyo, the company that supplies the technology for Google+ Hangouts, recently revealed VidyoWay, its solution for seamlessly connecting multiple video endpoints, each with potentially different video conferencing solutions. And industry heavyweights such as Polycom are releasing new products and services to compete with the startups.

Blue Jeans has pinned its competitive differentiation on dead-simple implementation, integration, and use. If you have a web browser, you can use Blue Jeans. That simplicity overlays significant technical complexity, as chief executive Krish Ramakrishnan alluded to in a statement:


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“We are the first and only company in the world today that can conduct a single video meeting using endpoints as disparate as Cisco, Polycom, LifeSize, Skype, Microsoft Lync, Google, and even a browser.”

Blue Jeans said it will demonstrate the new technology at DreamForce 2012, the annual Salesforce.com conference.

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