Clickfree has raised $10 million in a second round of funding to expand its automatic storage backup service business.

The Toronto, Canada-based software company strives to fully automate the backup process. The products are aimed at those who regularly fail to backup content on their PCs because they do not have the time, desire or skill to install, set up and use confusing or complex software and hardware products.

Coincidentally, we wrote about a competitor, Seagate’s new Replica backup system, this morning. So Clickfree has to compete with the big boys in the storage market, which include Western Digital and a variety of others.

Like the Replica, Clickfree devices are designed to automatically start, search, organize and backup digital files.

This round of funding was led by Jefferson & Partners in Toronto. Existing investors and management also invested.

Clickfree CEO Bryan McLeod said the company will focus on customer acquisition, new product development and go-to-market efforts. The company says it has applied for 23 patents for software that can be delivered on any storage media for easy backup.

The company has 70 employees and was founded in 2005. Previous funding was not disclosed.

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