After a lot of pre-hype, action camera maker GoPro is expected to unveil its new Karma drone for sports video enthusiasts on Monday morning.

The GoPro event starts at 9 a.m. Pacific at the Squaw Valley resort near Lake Tahoe, in California. The company has a timer running on its website, ticking down to the launch time when CEO Nick Woodman is expected to take the stage.

The quadcopter drone goes on sale later this year, and the company hopes that it will boost GoPro’s stock price, which isn’t what it used to be. The new product takes the company from the action camera sector into the fast-growing drone market.

There’s plenty of other competition in the drone market, but GoPro is hoping that fans of its Hero action camera will trust its product more than rival drones, such as those made by DJI and Parrot.

Update on September 19: GoPro unveils foldable Karma drone and Hero5 action camera

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