Particle Code is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.

With an increasing fragmentation of mobile platforms, like Android and Apple’s iOS for iPhones and iPads, there is growing room for a development platform that translates across multiple devices, a spot Particle Code hopes to occupy with pizzaz.

Particle Code is pegged for developers looking to build an app to run on multiple platforms who don’t have the tools or time to do so, providing a translation platform for native languages like Android and iOS.

The technology was born from Mytopia, a cross-platform publisher for networked casual games that was picked up by 888 Holdings, an online casino site, in May. The CEO and founder of Particle Code, Guy Ben-Artzi, was also the CEO of Mytopia. The management team of Particle Code was also leading Mytopia.

Their biggest looming competitor will now be Alcatel-Lucent, which acquired a similar development platform in OpenPlug earlier this month. Alcatel-Lucent is also gunning for mobile platform development.

The Palo Alto, Calif.-based company was founded in 2009 and is currently run by 8 employees in the U.S. and 16 in India. It raised $3 million in funding  in June this year from Benhamou Global Ventures.

DB2010Getting content noticed is a challenge for everyone making apps. We’ll cover the topic at DiscoveryBeat 2010. Startups and big companies alike should consider entering our Needle in the Haystack discovery business idea competition. Early bird discounts are available until September 15. Sponsors can contact us at To buy tickets, click on this link.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.