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Music streaming company Spotify today announced that it has acquired Seed Scientific, a consulting confirm that specializes in data science and analytics. The acquisition is helping Spotify start a new advanced analytics team “that combines cutting-edge math, science, design, and engineering to craft insights, models, and tools with data,” according to a statement.

Terms of the deal weren’t disclosed.

The deal follows Spotify’s acquisition of music data startup Echo Nest last year.

IPO-bound Spotify clearly wants to improve its operations as it faces competition from Google and Apple, among others. Earlier this month Spotify said it had 75 million users, 20 million of whom pay for the service.

Seed Scientific started in 2012 and was based in New York. Adam Bly, the company’s founder and chief executive, was previously founder and editor-in-chief of Seed magazine. Seed Scientific customers include Brazil, GE, and the United Nations, according to the company’s website.

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