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Cloud computing has shifted from idea to reality. Get the scoop on how to put cloud computing to work in real companies at GigaOM’s Structure 09 conference on June 25th. Your exclusive VentureBeat $75 discount on this year's conference is available now! http://structure09.eventbrite.com/?discount=MPVENTUREBEAT.

Don't miss this opportunity to meet with and learn from the experts. Buy your ticket now.

Save the date.

Structure 09 June 25, 2009 Mission Bay Conference Center San Francisco, CA Come hear what's on the minds of the biggest players in the cloud computing industry.

The last year has seen an explosion in the interest and uptake of cloud computing. The noise is increasing, and it's getting harder to pick out the real signals about where the industry is headed. Structure 09 is your amplifier. For our second annual event, we bring out the industry's biggest influencers to help clarify the present situation and investigate the evolution of the cloud computing ecosystem.

Structure 09 is a focused single day event, programmed to make the most efficient use of your time. The event is produced by Om Malik of GigaOM, who has covered cloud computing from the beginning. We don’t just talk about cloud computing once a year; it's a part of our ongoing editorial coverage on GigaOM every day. Attend Structure 09 and be part of the conversation.

--------------------------------- Schedule of topics

We have just announced our programming schedule for Structure 09. Full details available here: http://events.gigaom.com/structure/09/schedule/

Hot topics of discussion include:

  • The myth of the one-size-fits-all cloud. As enterprises begin to evaluate cloud computing, some are asking if the current model of commodity servers and virtualization meets their needs. Is there money to be made creating specialized clouds for industries that require highly specific computing tasks, from video trans-coding to fiscal transactions and medical records?
  • From databases to dataspaces. Web-scale computing is creating a physically distributed infrastructure, which has led to the emergence of distributed data storage and processing layers like Hadoop, HyperTable and Couchdb. The new database paradigms will force us to rethink some of our existing practices, but they'll also offer many benefits and opportunities.

  • Better broadband: Enabling the cloud era. We're building huge Cloud Computing cities, but are we neglecting the already clogged broadband highways between them? As internal data center networking speeds start to exceed 40 Gbps, the pipes that connect those clouds to the outside world and each other will hit their limits. This panel examines what stress fractures we may see initially, what technology can do about it, and who will ultimately pay for it.

  • The Internet: Starting from scratch. The infrastructure we rely on today was invented in the late '60s and scaled up in the booming '90s. With hindsight, is it time we just wiped the slate clean and started again? We assemble some of the greatest leaders from Technology R&D and ask them: What we have done right? What needs fixing? What needs replacing altogether?

  • On the shoulders of giants. Innovation occurs when you push at the edge of reasonable practice. When your job is to manage some of the world’s largest infrastructures, with demands that test the limit of technology and budgets, innovation is your only option. Keepers of six of the largest collections of boxes, bits and bandwidth on the planet will share their successes with current technology and their desires for and opinions on the future.

here to see the detailed program agenda.

Meet our thought leaders

All of the key influencers in cloud computing and the web infrastructure industry will be on hand to discuss the future of the business.

Keynotes:

  • Marc Benioff – Founder and CEO, salesforce.com
  • Paul Sagan – President and CEO, Akamai
Confirmed speakers include:
  • Jonathan Heiliger – VP Technical Operations, Facebook
  • Dr. Michael Stonebraker – CTO and Co-Founder, Vertica Systems
  • Richard Buckingham – VP Technical Operations, MySpace
  • Dr David Yen – EVP Emerging Technologies, Juniper Networks
  • Werner Vogels – VP and CTO, Amazon
  • Greg Papadopoulos – CTO and EVP, Research and Development, Sun Microsystems
  • Raj Patel – VP of Global Networks, Yahoo!
  • Yousef Khalidi – Distinguished Engineer, Azure, Microsoft
  • Vijay Gill – Sr. Manager, Production Network Engineering and Architecture, Google
  • Jeff Hammerbacher – Chief Scientist, Cloudera
  • Michelle Munson – President and Co-Founder, Aspera
  • Lloyd Taylor – VP Technical Operations, LinkedIn
  • Michael Crandell – CEO and Founder, RightScale
  • Jason Hoffman – CTO and Founder, Joyent
Click here to see the full speaker list.

Register now and get a special discount for VentureBeat readers.

If you have more questions, contact me at structure@gigaom.com. I look forwarding to seeing you at the show!

Best Regards,

Om Malik

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