Wingify, maker of Visual Website Optimizer, a conversion rate optimization (CRO) tool that helps its clients improve sales and lead generation via their websites, is announcing the launch of Pushcrew, a notification services that will allow anyone with a website to send push notifications to users via web browser. Wingify has previously been profiled in VentureBeat's research on conversation optimization as one of the market's most full-featured CRO vendors. Pushcrew is a separate but related tool -- with the potential to capitalize on a number of inflecting trends in the mobile app marketplace.
As a marketer, why would I want to send push notifications to someone's browser? Isn't that invasive?
It turns out that users like push. The tactic carries way better baseline engagement rates than, say, email -- which still remains the most tried and true marketing tactic today. Pushing to a browser isn't completely novel -- there are a number of companies offering a similar service on Chrome, Safari, or Firefox -- but what's unique about Pushcrew is that it will work on literally any website. "We are the first and only ones to come up with the unique HTTP implementation both for desktop and mobile websites," Paras Chopra, founder and CEO, told me. "Otherwise this technology is only available for SSL-certified, HTTPS websites, which limits the use case. With PushCrew, absolutely any website can get up and running with push notifications in less than a minute."
They're also strictly opt-in based. No website can send you push notification unless you opt into their updates, according to Chopra.
