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You can now get alcoholic beverages delivered to you along with next meal from your favorite restaurant, courtesy of DoorDash. The on-demand food service not only lets you order alcohol from warehouses and stores, but also from restaurants and breweries that it already has partnerships with. Alcohol deliveries will start in Southern California initially, but there are plans to open it up in other areas.
To mark the occasion, DoorDash has signed a promotion with Anheuser-Busch to deliver some of its beers to customers’ doorsteps. For a limited time, you won’t have to pay for your delivery if your order includes a Budweiser, Bud Light, or Stella Artois beer.
A Y Combinator-backed company, it competes alongside a multitude of other services, including Square’s Caviar, Postmates, Eat24, GrubHub, and Uber. And while some of these offer alcohol deliveries as well as meal orders, DoorDash lets you request beer, wine, or other alcoholic drinks to accompany your meal. It may not necessarily seem like a big deal, but in most cases, if you order a beer or wine to go with your dinner, it comes from a separate place, like a warehouse or brewery. Now DoorDash makes it more direct and accessible.
Some of the restaurants that DoorDash has tapped into include Ekkamai, Jinya Ramen Bar, Wurstkuche, and High Park Tap House in Orange County and Los Angeles, California, as well as Ototo Sushi, Del Mar Rendezvous, and PrepKitchen in San Diego, California.
Whether this can help it stand out from others in the market remains to be seen, but there certainly is demand. DoorDash claims nearly 1 out of 4 alcoholic drinks consumed in the U.S. is ordered at a restaurant or bar, which it thinks is proof that there’ll be a lot of demand for this new capability. In early trials, the company said that customers appreciated the “ease, simplicity, and flexibility of ordering alcohol” through its app.
In May, DoorDash said it’s “cash-flow positive” in some of its early markets and is looking to find new ways to grow. Could alcohol help with this or impede it? The company is currently available in 23 markets in the U.S., including Seattle, Boston, Chicago, Dallas, Houston, Manhattan, San Francisco, Washington, D.C., and Los Angeles, as well as Vancouver, Canada.
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