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Task management app Asana today is rolling out a major revamp to all users on web and mobile.
“The news today is that we’re unveiling a new version of Asana that will empower more teams to do great things together more easily than what has ever been possible,” Asana cofounder and chief executive Dustin Moskovitz told reporters at an event at the company’s San Francisco headquarters today.
Asana has been working on a redesign for the past year. The new version has more white space, a different typeface, and interesting use of color for different actions.
“It’s a simpler, clearer, more energizing experience,” Vanessa Koch, the lead designer on the redesign, said at the event.
There’s a new Asana Conversations feature to keep in touch with employees, too. You can create tasks inside of the new Conversations section, said product manager Jennifer Nan.
But Asana isn’t stoping there. Another new feature will provide spreadsheet-like functionality, with easy filtering and dashboards. And from there Asana can notify those who are involved with a task.
Currently in beta, this feature, called Track Anything, will ship in early 2016.
Asana is looking to open up Track Anything for third-party app developers to help companies make the service work exactly how they need it to.
Finally, Asana has a new logo and design language.
“These three dots represent teammates working together, with this glow of energy that’s uniting them,” Asana cofounder Justin Rosenstein told reporters.
Taken together, the new Asana will be able to do things that people have typically done outside of Asana, including email, chat (hello, Slack!), spreadsheets, and even customer-relationship management software. And that makes Asana more of a threat to other task management tools, including Trello and Wrike.
“There’s a lot going on right now, but there’s still some big opportunities,” Moskovitz said.
Asana started in 2009. after Moskovitz and Rosenstein built a work-tracking tool to use internally at Facebook. The startup last raised funding — with a $28 million round at a $280 million valuation.
More than 140,000 companies now use Asana, Moskovitz said. Companies using the app include BuzzFeed, Cisco, Harvard University, NASA, the New York Mets, Snapchat, and Tesla.
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