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WhatsApp is the latest technology platform to up its fake news-fighting game, as the Facebook-owned messaging app today posted ads in local Indian newspapers informing users how to spot fake news on the service. The move came after a series of violent lynchings were triggered by the spread of false information.

Number one on the WhatsApp checklist on fighting false information is “Understand when a message is forwarded.” And to help users spot when a message has been forwarded, rather than written directly by a friend, the company is now introducing a new feature to WhatsApp app users globally. Moving forward, any message that has been forwarded through WhatsApp will be labeled as such.

“This extra context will help make one-on-one and group chats easier to follow,” the company said in a blog post. “It also helps you determine if your friend or relative wrote the message they sent or if it originally came from someone else.”

Above: WhatsApp: Forwarded Message

It’s not entirely clear to what extent someone who is of a mindset to carry out brutal lynchings will be deterred by a “Forwarded” tag on a message, but the feature is indicative of a broader problem that has faced messaging services such as WhatsApp for a while.

Indeed, reports emerged earlier this year that WhatsApp was testing a feature to curb the spread of chain hoax messaging, but at that time the feature apparently only flagged messages that had been “forwarded many times.” It could be that WhatsApp has fast-tracked that feature into the mainstream and broadened its scope to include all forwarded messages.

Following a barrage of negative headlines, the fake news fight has emerged as a key area of investment among the major technology companies. Just yesterday, Google-owned YouTube pledged $25 million to support and highlight legitimate news sources, while last month Facebook revealed it was extending its fact-checking program to more countries.

All these companies are fighting an uphill battle to stop the spread of false information, and it’s still too early to say what impact — if any — their efforts are having on the fake news frenzy.

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