The latest report from AdMob and comScore won't shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of the report, which AdMob emailed to us on Monday:
- 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers or magazines. More than 40 percent reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio.
- iPhone users are generally older. 69 percent of iPod touch users are between 13-24 years of age, while this same age segment represents just 26 percent of iPhone users. 31 percent of iPhone users are 35-49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared to 31 percent of iPod touch users.
- More than 70 percent of users on both the iPhone and iPod touch are male.
- In line with the older demographic composition of iPhone users, they also have higher incomes. 78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users.
- iPhone users are more likely to have children than iPod touch users, most likely due to the age difference in the two groups. 46 percent of iPhone users have children, compared to only 28 percent of iPod touch users.
- In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent).
[Image from HowStuffWorks]