Online service uses algorithmic matching science to perfect client/agency partnerships
Agency Geek, the first and only online service to use algorithmic matching science to pair service agencies with prospective clients, today announced its public launch. Founded with the concrete mission of completely overhauling traditional, highly inefficient request for proposals (RFP), Agency Geek uses intuitive questions and a 100-point algorithm to match PR, advertising, marketing, branding, web development and digital agencies with businesses looking for such services.
"We're living in the golden age of tech and automation, yet agencies and prospective clients form relationships by accident," says agency veteran Zach Pardes, Agency Geek founder and CEO. "Costly consultants, ineffective business development executives and outdated, error-laden RFP databases are nothing but wasted time and money. It's been nothing but a puzzle for agencies."
Agency Geek created its new technology over two-years to usher in an era free of guesswork and inefficiency. The subscription service is built to be intuitive, efficient and cost effective. Businesses looking for agency services create a free profile by answering questions about their brand and objectives. Agencies respond to questions about their services, how they like to work and areas of specific expertise. Once a profile is completed, Agency Geek's algorithms quickly determine which parties are best suited to work together and are most likely to enjoy a successful client/agency partnership.
"The running joke is that it takes thousands of dollars and many months to choose the wrong agency," Pardes says. "The agency industry commonly refers to the RFP as 'request for pain.' Agency Geek's disruptive technology ends that pain for everyone."
Agencies choose from three paid monthly subscription levels. Each offer a searchable profile listing, unlimited communication with matches and the ability to review and respond to proposal requests. Agency Geek collects no commissions nor finder's fees for business arrangements won through the site.
About Agency Geek
Founded in 2014 and headquartered in midtown Manhattan, Agency Geek helps businesses and service agencies find their best match. From advertising, public relations and marketing to web development, branding and digital, Agency Geek uses a precise, 100-point matching algorithm to take the guesswork out of client/agency partnerships. Visit www.AgencyGeek.com.
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Agency Geek Richard Laermer, +1 646-517-4340 Press@AgencyGeek.com