Interesting story about Techcrunch author Michael Arrington at Business 2.0 today.

This is amusing, because a woman exclaimed to us at the Techcrunch party the other night that it was the first time she'd ever seen Michael in a shirt and slacks when the shirt was tucked in. Now here he is in a power suit and cigar.

Too bad, though, that the Silicon Valley media circus continues in its bubbly ways (Valleywag takes note). Wonder how they checked the "1.5 million regular" reader reference? There's no attribution. Biz 2.0 just states it as fact, similar to BW's $60 million fact for Digg's Kevin Rose.

You put all that aside, though, and Michael has worked hard, and we could see this was going to be big a while back. He has done a tremendous job; congrats are in order. Just hopes he keeps grounded -- but more importantly, holds to our scheduled lunch meeting in a couple of days ;)

[Michael] Arrington, a 36-year-old entrepreneur behind a long list of unrecognizable startups, has suddenly become one of the rising stars of Silicon Valley. Why? The answer lies in TechCrunch, Arrington's blog about new technologies and companies. In the year since he launched the site, he's become a go-to person for VCs and tech execs looking to leak corporate tidbits or announce news. More than 1.5 million readers regularly check out his site. Michael Arrington's TechCrunch has seen a 10-fold rise in revenue since the start of this year. But here's what gives Arrington real distinction: He's pulling in $60,000 in ad revenue every month. That's 10 times what the site was making earlier this year, which was when Arrington, convinced of the potentially monstrous riches ahead, quit his day job as president of a startup to blog full-time...