Innovative advertising and digital media companies choose MapR to make holiday shopping relevant, scalable and unbreakable
MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, has quickly established itself as the go-to big data provider for some of the world's biggest and most innovative advertising and digital media companies, which experience their busiest times with the onset of the holiday shopping season. MapR is continuing to rapidly expand its impressive customer base in the competitive adtech and digital media markets as companies increasingly search for new, cost-effective and scalable ways of storing and processing massive sets of data in real-time to better serve their customers. In the past year, MapR has seen its customers in the advertising media segment triple their spending.
"The demand for our enterprise-grade Hadoop technology extends across industries, and advertising technology is no exception–with the volume and speed of data analytics emerging as a key competitive advantage," said Jack Norris, chief marketing officer, MapR Technologies. "With the arrival of the holiday shopping season, our many advertising and digital media customers are rapidly scaling their mission-critical operations."
Data and analytics are reinventing the way digital media and mobile advertising companies provide targeted and relevant advertising to shoppers and digital media consumers. MapR is proving that it's the platform of choice for companies in an industry that demands high availability and real-time results. In fact, companies such as DataSong, Dentsu razorfish, Kenshoo, Millennial Media, Rubicon Project and Urban Airship rely on MapR to process trillions of web and mobile records, analyze petabytes of clickstream data, deliver relevant mobile content, and offer billions of ad auctions in real-time. In addition, MapR is used by companies throughout the consumer buying process to analyze more data and to drive record-breaking numbers of online orders.
Here are a few examples of how MapR is used to power holiday shopping:
About MapR Technologies MapR delivers on the promise of Hadoop with a proven, enterprise-grade platform that supports a broad set of mission-critical and real-time production uses. MapR brings unprecedented dependability, ease-of-use and world-record speed to Hadoop, NoSQL, database and streaming applications in one unified distribution for Hadoop. MapR is used by more than 500 customers across financial services, government, healthcare, manufacturing, media, retail and telecommunications as well as by leading Global 2000 and Web 2.0 companies. Amazon, Cisco, Google and HP are part of the broad MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. MapR is based in San Jose, CA. Connect with MapR on Connect with MapR on Twitter, LinkedIn, and Facebook.
MapR Technologies, Inc. Beth Winkowski, 978-649-7189 bwinkowski@maprtech.com or Nancy Pieretti, 603-268-8007 npieretti@maprtech.com