For all of you who are still trying to figure out how to use location-based services for your business, fear no more. We've gotten wind that, come June 2011, Dummies.com, the infamous how-to series from Wiley Publishing will have a new book on the market -- "Location Based Marketing for Dummies".
The really interesting part of the new Dummies book is that it may bring a bit of good news to the location-based space. While many people have dismissed the location-based market based on recent results (Pew Internet findings, for example, say that only 4% of online Americans use location-based services), clearly Wiley thinks it's going to be big.
The book's authors, Powered chief marketer Aaron Strout and Mike Schneider, senior vice president at advertising and interactive agency Allen & Gerritsen, have worked with a number of clients on location-based campaigns.
According to Strout's blog, topics covered in the book will include:
- Choosing the right platform(s)
- Building a location-based campaign
- Creating a relevant offer
- Location-based services as part of your loyalty program
- Integrating location-based services with other marketing efforts
- Developing a monitoring strategy
- Key performance indicators and measurement
[Full disclosure: The authors announced the new book during a webinar I co-presented for digital engagement agency Piehead, where I work as a social strategist].