General Inspection is one of 65 companies chosen by VentureBeat to launch at the DEMO Spring 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

General Inspection, an established manufacturer of a variety of  gauging, sorting and inspection products, today unveiled Li'l Magic, a part-identification system targeted at hardware stores, at the DEMO Spring 2010 conference in Palm Desert, Calif.

Li’l Magic leverages patented laser and optics to provide pricing and inventory control over various loose hardware products that either require time-consuming chart look-ups or expensive barcodes.

General Inspection was founded in 1991 as a fastener and screw-machine part manufacturer. It changed direction in 2003 to focus on more valuable services, launching six new products ranging from laser inspection to measuring and sorting.

The Davisburg, Michigan-based company currently has a working capital loan of $8 million through MNP Corporation, a major manufacturer of fasteners.