Jodange, provider of applications that break down and analyze opinions on products and companies, has raised $1.2 million in early stage funding to expand its presence in the media, legal, energy and technology sectors.
With this technology, businesses can better understand who is saying what about their offerings and why -- and whether their opinions are influential, or impact their success. Jodange's flagship product, Top of Mind, digs into data to separate out the opinions and sorts them based on content. In the past, many businesses simply labeled critiques as either positive or negative -- but Jodange says its software is able to distinguish shades of gray.
Big Red Ventures led the recent round of funding, joined by private investors Dennis Bennie (chief executive of XDL Capital), Nick Grewal (founder of Nashoba Networks, now at Ascent Venture Partners) and Eyal Shavit (president of AxcessNet). The company has also received a grant from the National Science Foundation.