Life360, an online platform of safety and security widgets you can use to protect your family, today announced it has acquired item-recovery service Foundog for an undisclosed amount. The acquisition will help support Life360's item-recovery services for corporate customers.
Life360 offers various widgets that customers can choose from, including Emergency Messenger, which helps keep you in touch with family during emergencies or disasters, and Life360ID, which helps you provide the right care during a medical emergency.
The Foundog acquisition plays into the company's Lost & Found widget, which offers customers the option of marking their important items, mostly technology-based like a cell phone or laptop. Foundog uses a special adhesive eTriever tag. Anyone who finds the lost item can visit the website, register the eTriever tag, receive a pre-paid shipping box, and send the item back to the owner. A finder's reward provides an incentive for following the return process -- rewards range from $10 to $1,000 shopping sprees. More information on rewards can be found here.
The company does have several competitors spanning different industries, including PhoneHalo, an automated loss-prevention system, which recently launched at DEMO and notifies you when your valuables are left behind or stolen. It also helps to retrieve them.
The company notes that it's backed by both Google and Facebook. Specifically, Life360 won $275,000 in Google's 2008 Android Developer Challenge. It was also part of the first class of fbFundREV, an incubator program supported by Facebook, Accel Partners, and Founders Fund. Life360 recently closed a round of funding for $750,000. LaunchCapital, Seraph Group, Founders Fund and angel investor Mark Goines contributed.