Israeli mobile startup MPortico sells games, ringtones, phone background "wallpaper" and other features through its own mobile services. It's one of many so-called "offdeck" companies that conduct mobile business without working out promotional deals with mobile carriers, where carriers help to advertise their products while taking a cut of revenue.

The company has just raised $2.3 million from Milk Capital for a total of $4.1 million in funding.

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