RMG Networks, which is putting ads into digital displays at retail stores and other locations, announced it has acquired Pharmacy TV for an undisclosed price.
Pharmacy TV runs video ads on TVs at pharmacies while customers wait for their turn at the counter. That's a good match for the main business of San Francisco-based RMG, which puts ads into digital signs at places such as coffee shops, shopping malls, fitness clubs, airlines and gas stations.
RMG has been building an "out of home" marketing business to chase down consumers who are increasingly resistant to TV advertising. RMG says it can reach 25 million viewers a month via 60,000 screens across the country. The company recently secured a deal to post the New York Times on its screens.
RMG plans to accelerate the deployment of Pharmacy TV in stores throughout the year. The network is currently being deployed at select ShopRite grocery stores. RMG's backers include National CineMedia, DAG Ventures and Kleiner Perkins.