Invite Media is a stealth-mode company that plans to use social networking data to provide more accurate online advertising both within social networks and across the web.
It's a "new spin on mathematically analyzing data," co-founder Nat Turner says. The Philadelphia, Pennsylvania company has not yet launched, and is keeping things quiet. Turner would only add that the terms of service for social networks would not be broken.
The founding team is from Wharton and won the 2007 Wharton Venture Award. The company includes an impressive list of statisticians.
It has raised funding from First Round Capital and angel investors late last year, Alarm Clock reports.