Join VentureBeat on Thursday, August 6th at 12 p.m. PT/3 p.m. ET/ 19:00 GMT for a special Twitter Chat with VentureBeat Insight analyst Stewart Rogers. We'll be chatting about the state of marketing technology in regard to personalization -- whether it's through personalized messaging, app experiences or serving up ad content.

In addition to Stewart, we've also invited industry insiders and marketing experts to participate in this chat -- and we want to hear your voice as well. You can follow the #vbwebinars hashtag to stay up to the minute in the chat as it continues.

The Tweet Chat questions:

Q1: How have marketing skill sets changed over the last 10 years as tech delivers more personalized messaging?

Q2: What does "bad" personalization look like? What is the line you could cross but don't?

Q3: How will traditional marketing evolve as we combine personalization and machine learning with big data?

Tweet Chat Participation Guidelines

  • Log into your Twitter account using Twitter's native web app or your favorite Twitter client and start chiming in at 12 p.m. PT/3 p.m. ET/ 19:00 GMT. It's just that easy.
  • Introduce yourself with your first #vbwebinars tweet, including your name, title, and the organization you are with.
  • The questions will flow from the @VentureBeat Twitter handle with the hashtag #vbwebinars tagged to each tweet. For example:
Q1: How have marketing skill sets changed over the last 10 years as tech delivers more personalized messaging? #vbwebinars
  • Subsequent tweets should start with the appropriate question number and the #vbwebinars hashtag. This allows us to thread the discussion more easily. For example:
A1: You need to be 50% marketer, 50% IT guru and 50% mobile app developer (yes, that's more than 100%) #vbwebinars

Tweet Chat Helpful Suggestions:

  • Please don't pitch products or services -- stay focused on the topic and contribute your thought leadership.
  • Remember that this is a public chat -- keep it professional but informal.
  • Don't forget the #vbwebinars hashtag or your comments will be invisible to most of the chat participants.
This Twitter chat is the opening act for our upcoming State of Marketing Technology - Personalization executive roundtable webinar, featuring Stewart Rogers, VB Insight's Director of Marketing Technology. He'll be joined by Preeti Kelapure, marketing manager at Glassdoor. Stewart will open the webinar and reveal findings from VB Insight's most recent State of Marketing Technology report, released just a few weeks ago. Attendees of the webinar will receive extended insights on the data from that report, as well as have the opportunity to ask questions directly to Rogers and Kelapure live during the roundtable discussion.

Register today so that you don't miss the live roundtable discussion and audience Q&A -- and gain valuable insight on a topic that makes or breaks marketing campaigns.