RatePoint, a service that lets web site owners collect online feedback from users about products and services, has raised a $10 million second round of funding from Castile Ventures, with participation from existing investors .406 Ventures and Prism VentureWorks.
The company, based in Needham, Mass., lets publishers embed widgets on their pages asking for user feedback. Users can leave comments and ratings for a site owner to see, hopefully helping the business to make more informed decisions about what people want. The site owner can choose to display these comments publicly (user ratings and comments about RatePoint itself, pictured above).
The interface lets sites collect user contact details and includes an email marketing feature -- think email lists -- so the owner can follow up with additional information (spam?). It also includes customizable surveys and other features to help gather information from users. RatePoint makes money by charging a monthly subscription fee for its services.
Competitors include Get Satisfaction, a free forum-focused site, and PowerReviews, which also offers for-pay features like commenting and ratings.