KnowNow, a Sunnyvale company founded in 2000 and an early player in helping companies deliver data and information via RSS, said in a statement it has raised another $13 million.

This is a large amount of cash for the RSS area, where technology is relatively straight-forward. Though perhaps VentureBeat is missing something, and we’ll be in touch with the company to ask about its strategy. We’ll assume the company is in significant hiring mode, to try to sell its services to large businesses.

The company has now raised more than $50 million since 2000, though granted much of that was before the company hit upon its RSS strategy. It is helping companies like Wells Fargo deliver data by RSS, where and when they want to.

RSS Investors led the latest deal. Presidio Ventures and existing investors Kleiner Perkins Caufield & Byers, Levensohn Venture Partners and Palomar Ventures participated.

Also, PE Week notes the company is expected to make a major partnership announcement next week.

We’ve mentioned the company here and here.

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  1. VentureBeat » Tip on how to read VentureBeat said:

    [...] –Ron Conway’s latest investment, in personal finance management company, Mint Software. – In-Q-Tel selects Steve Bowsher (pictured here) to run venture capital investments in Menlo Park. In-Q-Tel is the venture arm of the CIA and other intelligence communities. Also, the former chief executive of In-Q-Tel, Gilman Louie, appears to have made his first investment since leaving. –TalkPlus raises $5.5M for new mobile phone service –Luz II raises cash for large scale solar power generation in Calif. –VC fundraising on track to be biggest year. –Reality game maker Mind Candy gets $7M from Accel. –KnowNow gets $13M more for RSS services. –Miasole, super thin solar cell company, raises $35M more. –EBuddy raises $5M euros. –Adobe raises $100M venture arm. [...]