Report: Facebook looking to raise more money, fast

See this follow-up article with additional reporting and comment from Facebook.

Facebook’s growth to 110 million monthly active users worldwide has been so fast that costs have been increasing more than revenue. Now the company is scrambling to raise money to pay for its gains. That’s what a report from TechCrunch says, at least, citing sources that place the company’s chief financial officer, Gideon Yu, in Dubai this week. Maybe Yu is trying to raise money from the sheiks?

If the largest social network in the world doesn’t raise another round, TechCrunch believes, then “there may be a heavily dilutive down-valuation round for Facebook in the next 12-18 months.”

Maybe. Some of the investors who participated in Facebook’s $15 billion preferred-stock round kicked off by Microsoft last fall have already gotten in at a lower valuation, one source whispered to us recently. We haven’t been able to confirm that with other sources or the company, though, and Facebook has yet to respond to that question or the article.

A look at TechCrunch’s argument is certainly suggestive. Here’s the summary:

- Electricity costs are “likely” more than $1 million a month, according to anonymous experts.

- Bandwidth costs are “likely another $500,000″.

- $100 million has already been “earmarked” to buy 50,000 servers this year and next; and the company may have spent $30 million already.

- “Earmark another $15 million per year in office and datacenter rent payments.”

- Payroll costs add up to more than $10 million per month.

- “Add” another $100 million is needed for capital expenditures per year.

I’m having a hard time parsing speculation from sources here, but everything so far sounds plausible.

Turning to revenue, TechCrunch believes Facebook is making up to $100 million less than originally projected for this year. The company had expected to make up to $350 million. EMarketer estimates $265 million but I’m not sure how the firm can be so certain. What is true is that Facebook has been growing fast outside of the U.S., and advertisers don’t spend nearly as much to reach those users.

Of course, the larger point, that the economy is tanking and will drive down ad buys, is probably right, although I haven’t seen hard data showing that ad budgets focused on social networks are being cut.

Meanwhile, Facebook does have other forms of revenue coming in, like its sponsored virtual gifts. It has not released any information about this or other revenue streams, other than to say that third-party speculation has been very rough (which I take to mean “too low”).

My conclusion at this point: There’s nothing to conclude. TechCrunch’s argument makes sense, but we’re still missing all sorts of necessary information. One can certainly interpret Yu’s trip to mean that Facebook is desperate for money, or — assuming he’s there, and looking for money — maybe the company is keeping costs low, and just trying to shore things up for many years to come. Plenty of other startups have been doing the same thing due to universal uncertainty about where the economy is going.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • Doubting Thomas
    Have a hard time making these numbers add up. For instnace, $100MM for servers PLUS another $100MM in capex? What they hell would they be buying - a pair of G5 for Zuckerberg?

    I don't follow Facebook at all, but this is rumor-mongering, not journalism guys.
  • Did you see this line? "I’m having a hard time parsing speculation from sources here, but everything so far sounds plausible." I agree that it doesn't quite add up, which is why I explained my 0wn reservations.

    I disagree with you labeling this "rumor-mongering."
  • Another way to see if the economy is driving down ad buys would be to compare facebook to Google for a better estimation. AdWords has always dominated FB's advertising and it would be a much better indicator of how much money advertisers are spending.
  • i appreciate your healthy dose of skepticism here eric.

    mike's article is certainly revealing & relevant, but trying to piece together financial position from the level of detail in that article seems dubious at best. everyone else is simply re-reporting mike's analysis, not doing their own original reporting (even blodget is just parroting mike's piece).

    i don't know if Facebook is "desperate" just because they're out raising capital, and a "down round" when you've already established the market position they're in isn't nearly as dire as it might sound (if that's even happening). Facebook should have no problem raising capital at SOME valuation north of $3-5B, whether or not they can meet the previous highly-motivated bar set by Microsoft.

    surely SOME of the international growth is coming from the EU and other monetizable markets outside the US, so i'd say it's a bit over the top to suggest that 100+% growth in non-US markets is somehow a bad thing. maybe they haven't figured out the business model just yet, but i can't tell you the number of companies that would give their first-born child and right arm for 100% growth AFTER already having double-digit million users.

    please followup on this article after you or others have been able to establish a little more detail on the financials. i'm sure we'd all like to see more broadly-researched analysis in addition to Mike's work. he's certainly done a good job diving into some meaty topics & real hard-nosed journalism; still it's a much healthier environment when you, Mike, & Kara are all out there digging instead of just 500 blogs syndicating one person's efforts.
  • King Khan
    Possible sale coming up? Maybe MSFT will buy it out.
  • They're growing so fast I think it will eventually reach "peak-growth"
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