The dangers that come with being on top

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

While every start-up dreams of ruling its industry, there are unique challenges that come with achieving that goal. The biggest challenge for Amazon has been to not appear arrogant, says Diego Piacentini, the company’s senior VP of international retail in this Entrepreneur Thought Leader Lecture given at Stanford University.

Customers gravitate to the site not only for the deals, but because it doesn’t seem filled with hubris. But its undisputed status as the top online retailer makes it all too easy to be less than humble.

(Can’t see the video? Click here)


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.