Entrepreneur

The dangers that come with being on top

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

While every start-up dreams of ruling its industry, there are unique challenges that come with achieving that goal. The biggest challenge for Amazon has been to not appear arrogant, says Diego Piacentini, the company’s senior VP of international retail in this Entrepreneur Thought Leader Lecture given at Stanford University.

Customers gravitate to the site not only for the deals, but because it doesn’t seem filled with hubris. But its undisputed status as the top online retailer makes it all too easy to be less than humble.

(Can’t see the video? Click here)

http://ecorner.stanford.edu/swf/player-ec.swf