Guest Post

The dangers that come with being on top

November 19, 2010 6:00 AM
Chris Morris
Add a Comment

While every start-up dreams of ruling its industry, there are unique challenges that come with achieving that goal. The biggest challenge for Amazon has been to not appear arrogant, says Diego Piacentini, the company’s senior VP of international retail in this Entrepreneur Thought Leader Lecture given at Stanford University.

Customers gravitate to the site not only for the deals, but because it doesn’t seem filled with hubris. But its undisputed status as the top online retailer makes it all too easy to be less than humble.

(Can’t see the video? Click here)

http://ecorner.stanford.edu/swf/player-ec.swf

  • http://pulse.yahoo.com/_OEFF7MH2XLJHL3NGIZMHG47YFQ John

    Diego Piacentini is refreshing to listen to. Not only is he aware that being number one can make a company arrogant, he also appreciates the input from various departments, such as the authors. It was also brilliant listening to him talking about the problem of a large company with company becoming “un-nice” which is highly refreshing to hear. The great thing is that he obviously wants to do this from an ethical point of view but he will also be rewarded with an increasingly successful business as a result.Best Smartphones

  • http://twitter.com/davebartell davebartell

    The practices to be not-arrogant are the same regardless of business or size of organization: offer good value, timely delivery, respond & fix customer issues, and operate with good ethics. Lead, but be wary of domination (aka bully). More dangers come from assuming you will always be on top.

  • http://www.bigjobsboard.com/ Brad Pitt

    I think you just need to remember that you should stay your feet on the ground. Always be humble in any kind of people that is around you. Help others if they need help don't hesitate to do that.

blog comments powered by Disqus