Aaron Levie co-founded Box.net from his dorm room, but he quickly learned that there were some strong advantages and disadvantages to that. While the company’s overhead was minimal, providing customer service from an accounting class is hardly ideal – and investors are instinctively more wary of entrepreneurs who don’t commit. Levie discusses how he weighed the pros and cons in this Entrepreneur Thought Leader Lecture, given at Stanford University.
(Can’t see the video? Click here.)
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.