Entrepreneur

Today’s bad idea: Compensating solely on performance

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

In most companies, the better you perform, the more you earn. But Geoffrey Moore, author and venture partner at MDV, says focusing exclusively on that metric can hurt a company in the long run. Instead, he tells students in this Entrepreneur Though Leader Lecture, given at Stanford University, those who develop new initiatives or ideas deserve a second look, since they’re creating the power that fuels a company’s long-term growth.

http://ecorner.stanford.edu/swf/player-ec.swf

(Can’t see the video? Click here.)


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.