In most companies, the better you perform, the more you earn. But Geoffrey Moore, author and venture partner at MDV, says focusing exclusively on that metric can hurt a company in the long run. Instead, he tells students in this Entrepreneur Though Leader Lecture, given at Stanford University, those who develop new initiatives or ideas deserve a second look, since they’re creating the power that fuels a company’s long-term growth.
(Can’t see the video? Click here.)
VentureBeat is studying the state of marketing technology
, and we’ll share the data.