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HTC hopes to re-spark consumer interest with its new line of smartphones in early 2012, despite the company’s poor performance in the global smartphone market this year, reports Reuters.
Future HTC phones will likely focus on LTE technology and run Android Ice Cream Sandwich, the latest version of the mobile operating system.
In the past few years, HTC saw double-digit growth rate from a number of different phone models, including the Desire, Sensation and Wildfire. However, the company cut its revenue forecast for the fourth quarter 2011 to zero — causing investors to question the company’s long-term future as a smartphone leader.
While growth might be down, it does make sense that HTC will produce new devices starting early next year. With Apple’s iPhone 4S booming in sales and Samsung getting ready to launch its Galaxy Nexus (Google phone) in the U.S., HTC will need something new that can compete at the top.
The company signed deals with Beat Electronics — the audio company started by hip-hop producer Dr. Dre — to help drum up interest in its products. The deal will include Beats audio into smartphones and tablets. But HTC will need something much better than audio partnerships to compete on the same level as Apple and Samsung again.
Even if HTC manages to produce a hit from one of its new phones in 2012, the company still faces other problems. For instance, German patent firm IPCom is attempting to halt the sale of all HTC phones in the country due to patent infringement concerns. Earlier in the month, HTC also lost in a patent dispute against Apple.
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