Lytro’s “revolutionary” light-field camera wins Last Gadget Standing at CES

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.


Camera startup Lytro has won the Last Gadget Standing competition at the Consumer Electronics Show for its “revolutionary” light-field camera.

Lytro debuted its camera in mid-October to considerable buzz, thanks to its engaging technology that changes how you can take pictures. The light field camera lets you take a photo once and go back later to change the focus point. Lytro’s light field tech also lets you display pictures in 3D.

The Last Gadget Standing competition at CES featured other upcoming gadgets including the Lenovo IdeaPad Yoga, the PlayStation Vita handheld console and the Samsung Galaxy Note tablet/phone.

Lytro’s cameras can be pre-ordered now and the units are expected to ship in the next few months. The company will sell the 8-gigabyte version of its camera for $399 and the 16-gigabyte version will run for $499.

For more gadget news, be sure to check out VentureBeat’s live coverage from CES 2012.