Design-centric e-commerce startup Fab.com just keeps rolling out the goodies. Today, the company is announcing a new kind of shop on the site.
Five permanent vertical-specific shops are opening, one for each day of the week. And each shop will totally refresh its inventory every seven days.
The Vintage shop will have fresh catches every Monday. Tuesday will be the new-stock day for the Fashion shop. The Kids shop will refresh on Wednesday; the Pets shop on Thursday; and the Food shop on Friday. It’s good enough to make a doo-wop song out of.
“The verticals… are all categories that have performed very well so far and ones that our members have asked to see more of,” said Fab.com CEO Jason Goldberg in a recent conversation with VentureBeat.
Goldberg said that while the kids/food/pets/etc. verticals aren’t the most popular categories for the site, “They are in the second tier and have shown tons of potential.”
He said Fab also felt these shops would cater to a variety of Fab members with special needs. “Some people are interested in kids’ stuff, some not. The same with pets. We felt like we could do these categories best by segmenting them out from our normal flash sales.”
The Kids shop will feature children’s clothes, baby accessories, toys, kids’ furniture, and books, with age-appropriateness ranging from newborns to teens. The Pets shop will stock toys, treats, pet mags, pet furniture, and the latest word in pet fashions.
In the Food shop, Fab members will find an assortment of non-perishables, from spices and grains to candies and preserves. The Food shop will even offer DIY kits for making your own cheese or beer, as well as kitchen hardware and accessories.
The Vintage shop is the widest-ranging vertical, with items in artwork, furniture, and clothing categories. And finally, the Fashion shop will feature (duh) fashion for men and women, as well as fashion magazine subscriptions.
So, while it started as a simple catch-all site featuring three-day flash sales with a focus on great design, Fab.com now includes the original three-day flash sales, 30-day themed shops, and the new week-long specialty shops.
Is the glut of new features going to turn a site known for its slick simplicity into a cluttered mess a la eBay or Amazon? we asked Goldberg.
“This is actually a fun UX challenge: How to go from 3,000 unique products on the site per day (December 2011) to more than 10,000 while increasing the usability of the site versus detracting from it,” he said.
“Fab is known for our clean and simple browsing and discovery. We’ve been very careful as we introduce new features to make sure we only improve the discovery process.”
The idea of “shops” as navigation categories was introduced to the site a scant month ago. Originally, sales were organized only by designer; the new organization allowed for browsing by category or even by color.
Finally, Goldberg said, the new days-of-the-week shops will likely keep specific Fab members coming back to the site on a more regular basis.
“We’re confident that the new shops will bring more people back to Fab throughout the day,” he said.
“To date we’ve seen about 70 percent of our daily visits and orders come within three hours of launching our morning flash sales. We’re hopeful the new evening sales will see a broader distribution of visits and orders throughout the day.”
Image courtesy of cristovao, Shutterstock
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.