If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
An unreleased iPhone walks into a bar and… well, you know how this goes. And so does Samsung.
In an effort to prevent a similarly catastrophic product leak while developing its long-awaited Galaxy S III, the Korean electronics company went to extreme measures to keep everything under wraps, the company revealed in the Samsung Tomorrow blog this morning.
Samsung had a select team working on the Galaxy S III in a separate lab that required ID cards and security scans to access. The engineers were not allowed to share pictures or drawings with anyone else in the company, so the Galaxy S III team had to describe aspects of the device with words to others in the company — even to the procurement department, which was responsible for setting the price and ordering the bill of materials. And, not surprisingly, Samsung employees put the Galaxy S III prototypes in security boxes whenever they were being moved around — even across the hall.
The company also went as far as developing three separate prototype units, which reduced the overall chance of details about the final Galaxy S III getting out.
And as plenty of spy films have shown us, nothing is truly top secret until you’re forced to lie to your family. Galaxy S III principal engineer Byung-Joon Lee said: “My eldest son is in 6th grade. He knew that I had worked on the GALAXY S and S II. So I guess he assumed that I’d do S III also. Every time he saw an article on the internet about the GALAXY S III he’d ask ‘Dad! You’re making the S III, right?’ But all I could say was ‘I don’t really know.’ It was really awkward.”
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results