Our fifth annual conference on the future of mobile is gathering the most elite minds in UI/UX to shed light on how to win on the new “design” battleground.
Suddenly, design is the crux of the mobile economy. The industry is exploding, but why are the disrupters so, well, pretty-looking?
Look at iOS, Instagram, and even the most recent version of Android. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible — visually, and experientially.
Whether you’re an enterprise company, publisher, developer, marketer, service vendor, or infrastructure player, design is something you can no longer ignore. Join us for two days packed with insightful content and high-level networking opps.
Sub-Themes:
1. Tablet: Tabula Rasa “The Tablet Reset”
The tablet’s time is now. Learn why your business is lost if you can’t create a compelling tablet strategy.
2. IT: Consumerization
“Enterprise Grade” is no longer an excuse for subpar design. With the consumerization of IT deepening, you must take control of UI/UX to survive and retain key employees. At the same time, you can’t lose sight of things like security, scalability and rock-solid reliability.
3. Infrastructure/Cloud: Scale is Beauty
Elegant networks and cloud systems are based in good strong design ethics. We’ll explore principles to help you avoid inevitable system failure.
4. Monetization
Monetization is all about UI/UX, end of story. 5 reasons why cleaning up UI/UX will boost everything from advertising, to click-throughs, and more.
5. Retail: Wait, Why Are They Coming?
How do you cope in a world where a mobile device can show customers better offers and then walk them right out of your store? If you can’t capture customers or their device with a good experience, you will lose their pocket books.
6. Designing Distribution
If you’re a hot consumer app, content site, or retailer, you crave viral growth and reach. But the tricks of distribution and engagement are inextricably rooted in UI/UX. As Facebook, Twitter and smaller players like Hipmunk have shown, everything flows from design. Strive, conquer, and win by creating best practices around both UI and UX.
