Despite Tumblr’s massive popularity, the blogging company hasn’t really paid much attention to its mobile apps. But that may change next week when Tumblr unveils an entirely new iOS app.
Tumblr founder and CEO David Karp announced the new app at the F.ounders conference in New York City today, during a conversation with the New York Times’ Nick Bilton.
The app won’t feature any advertising when it launches, Karp said, but Tumblr is planning to implement them soon. There aren’t any other details on the app yet, but I’d imagine it would resemble Tumblr’s newly revamped Android app.
Tumblr has built up a massive community with its simple blogging platform, which also lets you follow other users similar to Twitter. It’s easier to share and post through Tumblr than with more complex blogging platforms like WordPress.
But so far Tumblr has focused most of its attention on the desktop, leaving its mobile apps to languish with slow performance and fairly basic functionality. With some newer mobile apps, Tumblr would make posting much easier for its existing users, and it could tap into an entirely new audience. There’s also a huge opportunity for Tumblr on the iPad — though it’s unclear if this new app will offer a radically different iPad experience.
Via The Next Web
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.