NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Streaming music startup Spotify has added a Pandora-like radio service to its iOS applications, finally giving free Spotify users in the U.S. a reason to download the Spotify app for their iPhones and iPads.
Spotify has offered its own radio service inside the Spotify desktop application since mid-May. If you used Spotify and Pandora, it would most likely make you want to drop Pandora to make your music-listening-life simpler.
Now Spotify is bringing that radio app to the iPhone and iPad, and both free and premium Spotify users can take part. Previously, free Spotify users had virtually no reason to use the mobile app because only premium users who pay $10 a month get access to streaming music on iOS devices. Now, free users can download the Spotify iOS app and get some functionality out of it. Premium users will get radio access in iOS too, and because they pay, they have no advertising and unlimited skips.
“Our focus has always been on creating an amazing user experience,” Spotify product VP Charlie Hellman, said in a statement. “The radio feature we’ve added to our iPhone and iPad apps gives users the ability to discover, listen, and save what they like on the go — all within one app — for free.”
The updated Spotify iOS app is now available for download in the App Store. The company will add radio functionality to its Android app in the near future as well.
Check out the gallery below for more looks at the awesome radio addition:
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.