In-app purchases have been such a major part of iOS and Android that no app seems complete without it the functionality. Fortunately, Microsoft is finally adding it to Windows Phone 8, the company announced at its Windows Phone Summit.
As on other platforms, the functionality will allow developers to monetize smaller additions to their apps, including new stages in games and other upgrades.
The purchases will work alongside Windows Phone 8’s new wallet feature, which stores a user’s financial information. While the addition is a minor one, it’s a big deal for developers, and will hopefully narrow the gap between Windows Phone 8 and its competitors.
Microsoft is playing a major game of catch up with Windows Phone 8, which also adds features that have been around for quite a while in competing operating systems. Among these are support for dual-core processors, over-the-air updates, and microSD cards.
Photo: The Verge
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
Mobile developer or publisher? VentureBeat is studying mobile marketing automation.
Fill out our 5-minute survey
, and we'll share the data with you.