Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
When is being uncool cool? For Samsung, it’s when it gets you out of a potentially nasty legal battle with Apple.
U.K. Judge Colin Birss ruled today that Samsung’s Galaxy Tab Android tablets don’t infringe on the iPad because they’re simply not as hip, Bloomberg reports.
The Galaxy Tabs “do not have the same understated and extreme simplicity which is possessed by the Apple design,” Birss said. “They are not as cool.”
More specifically, Birss said the Samsung slates were clearly different from the iPad because they were thinner and sported “unusual details” on the back. Indeed, it’s hard to mistake an iPad for the Galaxy Tab if you have it in your hands, or can look at them from all angles.
Last week, Apple won a preliminary injunction against Samsung over sales of the Galaxy Tab 10.1 in the U.S.
The news, obviously, is a double-edged sword for Samsung. While it no longer has to worry about fighting with Apple over the Galaxy Tab’s design, it’s also a very public declaration that Samsung’s tablets lack something special.
This ruling won’t affect Samsung’s sales, but in the vicious high school mentality of gadget geeks, it’s a dig that won’t be forgotten anytime soon.
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible — visually and experientially. MobileBeat 2012, taking place July 10-11 in San Francisco, is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results