Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.

At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with computer scientist and Swrve co-founder Hugh Reynolds about the intricacies of bringing direct-response tactics to well-designed mobile apps in a way that makes both designers and business-side folks happy.

We’ve got more video clips coming soon from MobileBeat, so stay tuned.

Swrve was a sponsor for MobileBeat 2012.

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