Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.
At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with computer scientist and Swrve co-founder Hugh Reynolds about the intricacies of bringing direct-response tactics to well-designed mobile apps in a way that makes both designers and business-side folks happy.
We’ve got more video clips coming soon from MobileBeat, so stay tuned.
Swrve was a sponsor for MobileBeat 2012.
Mobile developer or publisher? VentureBeat is studying mobile marketing automation.
Fill out our 5-minute survey
, and we'll share the data with you.