If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.
At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with computer scientist and Swrve co-founder Hugh Reynolds about the intricacies of bringing direct-response tactics to well-designed mobile apps in a way that makes both designers and business-side folks happy.
We’ve got more video clips coming soon from MobileBeat, so stay tuned.
Swrve was a sponsor for MobileBeat 2012.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results