Nowadays, most big political announcements come via the wire or Twitter, but the Romney presidential campaign aims to do things a bit differently.
The campaign announced an app for Android and iOS today called Mitt’s VP that will unveil the identity of the presidential hopeful’s as-yet-unnamed running mate.
More interesting is that the app also promises its users that they’ll be the first to get the announcement, which is a lofty claim in the era of social media.
There’s also one big caveat: The app requires that users either sign in through Facebook or create a MyMitt account, the latter of which will add you to the Romney campaign’s contact list.
Romney, however, isn’t breaking new ground here. President Obama tried a similar experiment during the 2008 presidential election when he used text messaging to announce then-Delaware Senator Joe Biden as his running mate. That news, however, was leaked hours before by intrepid reporters, proving that not even push notifications can beat a good scoop.
The Romney campaign has had a mixed record when it comes to app execution. Its most high-profile tech blunder came in May when news spread that its “With Mitt” app had somehow misspelled the word “America.” Hopefully Mitt’s VP avoids a similarly embarrassing fate.
Not to be outdone by its competition, the Obama campaign also announced today its new Obama for America app, making Tuesday a big day for political app announcements.
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