Mobile

B&N Nook with GlowLight drops to $119 to challenge Kindle Paperwhite

Image Credit: VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Barnes & Noble has dropped the price of its back-lit Nook e-reader to $119 from $139 at several retailers to prepare for Amazon’s upcoming Kindle Paperwhite, which also retails for $119.

The Nook Simple Touch with “GlowLight” technology launched in April and received beaming praise from critics. But Amazon is poised to challenge Barnes & Noble with the Kindle Paperwhite, which looks like it will blow away previous Kindle e-readers with a higher resolution screen and adjustable lighting.

Nook’s Simple Touch with GlowLight is now available online and in Target and Walmart stores for $119.

The $119 Kindle Paperwhite was originally supposed to ship to prospective customers on Oct. 1, but now anyone who wants to pre-order one will have to wait until the week of Oct. 22. Amazon claims “popular demand” has pushed back the date.

In the e-reading tug-of-war between Barnes & Noble and Amazon, B&N also recently announced the Nook HD and HD+ tablets. They will compete with Amazon’s Fire and Fire HD tablets.

Photo credit: Devindra Hardawar/VentureBeat