If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
After properly stuffing themselves with copious amounts of turkey, cranberry sauce, sweet potatoes, dressing, and pumpkin pie, eBay saw a ton of people reach for their mobile devices to make some form of payment.
Overall, eBay had a 133 percent increase (compared to the previous year) in mobile transaction for the holiday. It’s online transaction service PayPal also saw a jump of 173 percent in global mobile payments for Thanksgiving 2012, compared to the previous year.
The most popular time to shop on mobile devices with PayPal during the holiday was between 12 p.m. and 1 p.m. (PT). Coincidentally, this was also the most popular time for people to upload Turkey day-related photos to Instagram.
The most popular cities using PayPal, according to the company, were Houston at No. 1, followed by Los Angeles, Chicago, Miami, and New York.
EBay predicted it would see a huge boost in mobile transactions for the holiday season in its Q3 earnings report. So that, combined with the growing number of people using mobile devices in general makes this particular piece of news pretty unsurprising.
Did you do any shopping from your smartphone or tablet yesterday? Let us know in the comment section below.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results