Fresh Black Friday data from e-commerce juggernaut eBay and payments specialist PayPal highlights this year’s holiday shopping theme: the mall of America is in your pocket.
The online services, both still basking in the joy of remarkable Thanksgiving Day mobile numbers, reported today that Black Friday transactions and payments via mobile devices were better than ever.
EBay tallied 153 percent more mobile transactions this year than it did on Black Friday in 2011. PayPal spiked even higher with mobile owners. Black Friday 2012 brought about a 193 percent increase to PayPal mobile payments over the previous year.
Mobile denizens got the most spend-happy in the mid-day hours. Just as was the case on Thanksgiving Day, the most popular time to shop via mobile on Black Friday was between 12:00 and 1:00 p.m. Pacific, according to PayPal.
Obviously, the shopper-friendly services weren’t the only ones enjoying a boost of mobile traffic on Black Friday. According to IBM’s analysis, Black Friday online sales were up 20.7 percent from last year with 16.3 percent of sales coming from mobile devices.
Mobile shopping photo via Shutterstock
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.