Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Online wunderstore Fab.com says it racked up million-dollar daily sales during the Black Friday/Cyber Monday rush that kicked off holiday shopping.
Between November 23 and yesterday, November 29, Fab.com moved a total of $6.5 million in design-forward products. On Monday, November 26 — Cyber Monday, if you will — the site hit an all-time record with $1.3 million in sales, and the daily average for sales was $933,500 during that entire week-long period.
And as for every retail outlet, late November is just the beginning — the beginning of a four-week period that yields some of the highest volumes they’ll see all year.
“This coming Monday December 3, 2012 is the official Cyber Monday in the United Kingdom,” said Fab CEO Jason Goldberg in a post on the flash sales site’s flashy stats. Fab recently launched via acquisition in the UK, so Goldberg et al. are expecting big numbers from Europe, as well.
In preparation for a blockbuster holiday, the startup launched a new lineup of mobile apps back in October. One offshoot of that effort, Goldberg noted, was that a full third of the company’s sales came from mobile devices.
The company also launched holiday shops to eliminate analysis paralysis and increase sales, and it also introduced free shipping for all orders — a sweet bennie that won’t go away when the holidays end.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results