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Mix one part Pulp Fiction with one part The Toy and you’ll approach something close to Samsung’s baffling Galaxy S IV teaser.
Released today, the teaser ad features a young boy who will serve as the “secret messenger” for Samsung’s Unpacked 2013 event on March 14, where the company will unveil its latest flagship smartphone, the Galaxy S IV.
Samsung has a history of terrible teasers, so this ad doesn’t come as a huge surprise. But I do wonder if the company will ever figure out how to leverage the organic excitement for its devices into effective marketing. The Galaxy S IV is the most anticipated Android phone of the year, and Samsung is one of the biggest smartphone makers in the world. It can do better.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results