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Google updated Gmail for iOS today with one simple update that might just have won me over.
Now, you can move between messages without returning to your inbox simply by swiping left or right. It’s the sort of innovation that is incredibly obvious — in 20/20 hindsight — but just as incredibly useful and time-saving when you simply want a quick overview of what’s going on in your inbox.
After a half-year hiatus, Google has now updated Gmail twice in fairly short order. It completely revamped the app in December and used its widely-praised layout and style for the company’s mobile web email design.
The other update? An Apple iOS mail-like ability to select multiple messages in the inbox and apply actions like delete, archive, move, or mark as unread — another time-saving and efficiency-increasing change.
It’s tremendously un-geeky of me, I know, but I’ve never been able to really get into Gmail online. Increasingly, however, I’ve been using Google’s iOS Gmail app.
Given that Google now has five of the six most popular apps on any platform in North America, I’m guessing I’m not alone.
Image credit: Google
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results