Apple’s countdown (err, up) to 50 billion apps ended today with one lucky winner, as yet unannounced, bagging $10,000 in iTunes money for apps, media, and more.
It’s a good thing Apple hit the number today, because if they waited even another week, the Cupertino company might have been second-best to Google’s Android. At Google’s developer-focused I/O conference today, Google’s Hugo Barra announced that Google Play has just passed 48 billion app installs — and had a massive 2.5 billion just last month.
Just as Apple has done before for major app store download thresholds, it’s giving away the $10,000 gift card to a lucky iOS user who downloaded the 50 billionth app. In addition, 50 lucky people who where the next to download an app have won a $50 gift card — even if they don’t know it yet.
Don’t go rushing to try to be one of those 50, of course … there are about 1,000 app installs on iOS each and ever second.
This is probably the last major app install number that Apple will trumpet to the skies, as Android will be making the big news from now on. At the same Google I/O conference, Android chief Sundar Pichai said that Android has now reached 900 million device activations — far more than Apple.
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the eight biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.