Apple’s new OS X Maps app will automatically send directions to your iPhone

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Alongside all the improvements Apple is making with the next version of OS X, the company unveiled a dedicated Maps app for the operating system today.

Apple software engineering VP Craig Federighi said that Apple has made a lot improvements to Maps with its arrival on OS X, which is expected this fall.

For one, the new Maps app will now send directions to your phone after you’ve looked them up, which should make owners of Macs and iPhones particularly glad (assuming the Maps directions are accurate, that is.)

Developers will also be glad to hear that Apple will offer a developer kit for Maps, which means that they’ll be able to use the functionality in their own apps.

Keep an eye on our live blog for more updates.

We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.