Apple TV finally gets a *real* HBO Go app, plus WatchESPN & Crunchyroll

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Apple’s set-top box Apple TV is getting a handful of popular streaming-video service apps that nearly everyone should be happy about.

Today the company announced that a native Apple TV app for HBO Go is headed to the device. HBO Go, which is the streaming version of premium cable channel HBO, first made its appearance on Apple TV months ago when the company rolled out an iPad application that enabled the device’s Airplay screen-sharing feature. It’s nice to see that a full app is now available, which should provide a more reliable streaming connection as well as higher-quality video resolution.

In addition to HBO Go, Apple TV is also getting sports cable channel ESPN’s streaming service WatchESPN, Japanese animation video service Crunchyroll, Sky News, and Qello. The last big addition to Apple TV’s lineup of native apps came nearly a year ago with the arrival of Hulu Plus.

Apple also released some statistics about its digital-media sales. The company said iTunes users have downloaded over 1 billion TV episodes and 380 million movies to date. And of those downloads, iTunes users are purchasing over 800,000 TV episodes and over 350,000 movies per day.

Photo via robboudon/Flickr